We may collect, use, disclose and retain personal information for the following purposes:
We may also disclose your personal information to a person who we are satisfied is requesting the information on your behalf, to our other business units, affiliated companies or third party service providers, including those in the United States and abroad to help serve you better, or to a public authority if, in our reasonable judgment, there appears to be an imminent danger which could be avoided by disclosing the information.
Except as required for the foregoing, or as required or permitted by applicable law, we do not disclose personally identifiable information to third parties unless:
In certain circumstances the personal information we collect and maintain may include:
We only collect your personal information with your knowledge and consent. Generally, this means that we collect your personal information directly from you, whether via our Web Site, telephone, fax, e-mail or in person. Occasionally, we may collect your personal information from third party sources.
Where your personal information is held by a third party, and we require this personal information in order to accomplish a purpose for which you have previously given your consent or in order to perform services or provide products that you have requested, we will consider that you have consented to our collection and use of such personal information for such purpose.
Where we use the services of third parties in our business, they may provide us with your personal information. In such a situation, we will make reasonable efforts to have such parties assure us that this provision of your information is permitted.
You may modify or revoke your consent at any time, with reasonable notice, subject to applicable laws and contracts signed by you, by sending a written message to the officer below. In some circumstances, a modification or revocation of consent may limit or prevent us from providing goods or services to, or acquiring goods or services from, you.
In order to serve relevant ads, Google may place cookies or anonymous identifiers in your browser or on your device to understand the types of pages visited, content that you viewed or applications on your mobile device. See more on anonymous identifiers here. Based on this information and/or anonymized partner data, Google associates your cookies or anonymous identifiers with relevant interest categories and uses these categories to show interest-based ads. Google also allows advertisers (including Google) to show you ads based on your previous interactions online or in applications, such as visits to advertisers' websites or applications. Google's ad serving technology does not allow advertisers to target individual users, so if you are seeing a Google ad for our website on a website outside of Google Search or their Search Partner Network (i.e. you did not directly perform a search), your Google advertising cookie likely contains a category of web users that we are targeting ads to. Your feedback is extremely valuable to us, as we can use it to adjust our ad serving strategy and provide a better experience for our users.
We also use Conversion Ruler Marketing to track and report the effectiveness of our web site marketing. ConversionRuler will track our pay-per-click advertising. Click here to opt-out of ConversionRuler marketing. Visitors should also be aware that we may collect anonymous technical information as a result of a visit to our Web Site. For example, this information may include your IP address, browser type, operating system, domain name, access times and referring web site addresses. We use this anonymous technical information for purposes such as diagnosing problems with our servers, improving the operation and content of our Web Site and compiling aggregate and statistical information.
We will not attempt to link or match such anonymous technical information with any personally-identifiable information unless:
When we collect, use or disclose personal information, we will make reasonable efforts to ensure that it is accurate, up to date, and complete. This may involve requesting further information or updates from you. We do request that you advise us of changes to your personal information so that our records may remain current.
The law allows us, for legal or business purposes, to retain personal information for as long as is reasonable. Upon expiry of an appropriate retention period, bearing in mind reasonable legal and business requirements, personal information will either be destroyed in a secure manner or made anonymous. You should be aware that there may be legally required minimum retention periods, which we must and do observe.
Should any consent, where consent is required, to our collection, use, disclosure or retention of personal information be revoked, the law also allows us to continue to retain the information for as long as is reasonable for legal or business purposes. In the event that revocation of any required consent may have consequences to you, we will advise you of the consequences of revoking your consent where it is reasonable in the circumstances to do so.
We recognize our legal obligations to protect personal information collected during the course of carrying on business. We have therefore made reasonable arrangements to secure against the unauthorized access, collection, use, disclosure, copying, modification, disposal, or destruction of personal information, including physical, technological and organizational arrangements designed to protect the security of personal information under our control. These include, but are not limited to: active perimeter monitoring and defense, both software and hardware, two factor authentication, encrypted storage, and obfuscated personal information with only the last four digits of customer credit cards visible. Declarations of other security measures may be kept confidential due to the evolving nature of network based threats.
While we use these precautions to keep personal information disclosed to us secure, the internet presents inherent data security risks which may be beyond our reasonable control. We are not responsible for any internet data security breaches or liable for any loss resulting from such breaches.
The law permits you to submit written requests to us to provide you with:
We would also note that your ability to access your personal information under our control is not absolute and we reserve all our legal rights to not disclose personal information should we be of the view that it is not appropriate or reasonable to do so.
Our response to requests for access to personal information will in all cases be in writing, and will confirm whether we are providing all or part of the requested information, whether or not we are allowing access or providing copies, and, if access is being provided, when that will be given.
If access or copies are refused by us, we will provide written reasons for such refusal and the section of the Personal Information Protection Act on which that refusal is based, along with the name of person at our office who can answer questions about the refusal, and particulars of how you can ask the Information and Privacy Commissioner of Alberta to review our decision.
The law permits you to submit written requests to us to correct errors or omissions in your personal information where that information is in our custody or control. We do require that all such requests be in writing, with no exceptions, and email is not considered to be in writing. We reserve the right to require sufficient information and detail from you in order to properly locate the information and provide a response.
In the event that you allege inaccuracies, errors or omissions in the personal information in our custody or control, we will either:
Corrections or amendments will not be made to opinions, including expert or professional opinions, as opposed to factual information, which may be corrected if in error.
We will store the personal information both locally and in the European Union in accordance with local laws. All backups are encrypted using standards identified as being most advantageous for security purposes. Please bear in mind that personal information could be stored in one or several places and could be transferred to another country for processing or storage or where the legal framework is conducive to maintaining privacy.
If you have any questions with respect to our policies concerning the handling of your personal information, or if you wish to request access to, or correction of, your personal information under our care and control, please contact our Privacy Officer at: